5TH HERBERT SIMON HONORARY LECTURE

5TH HERBERT SIMON HONORARY LECTURE

For the first time in Italy the inventor of EFFECTUATION. How and why you are successful entrepreneurs

Saras Sarasvathy (University of Virginia) /
Effectuation: Lessons from Expert Entrepreneurs

Organized by Herbert Simon Society, in collaboration with Fondazione Collegio Carlo Alberto, Fondazione per l’Innovazione Tecnologica, Behavioral Insights Bicocca, Triple Helix Association.

RSVP secretary@herbertsimonsociety.org
Venue: OGRTorino | Corso Castelfidardo, 22 | ogrtorino.it

PROGRAM

5 pm /
Welcome remarks
MASSIMO LAPUCCI
General Secretary Fondazione CRT and CEO OGR Torino

Chairman
FRANCESCO PROFUMO
President Fondazione Compagnia di San Paolo

5:15 pm /
Introduction
RICCARDO VIALE
Secretary General Herbert Simon Society
Why is it useful to be irrational to create a start up?

5:45 pm /
Presentation of SARAS SARASVATHY by SHABNAM MOUSAVI
Herbert Simon Society and Max Planck Institute, Berlin

6:00 pm /
Herbert Simon Honorary Lecture
SARAS SARASVATHY (University of Virginia):
“Effectuation: Lessons from Expert Entrepreneurs”

6:45 pm /
Speech
GIORGIO MARSIAJ
President Unione Industriali di Torino

7:00 pm /
Prize giving Ceremony to SARAS SARASVATHY by GIORGIO MARSIAJ